East of England Arena and Events Centre

Rebranding the area's most versatile venue


Working in association with a local, high profile PR agency, Riga was responsible for creating a brand new identity for one of the eastern region's longest established event venues. Formerly known as the East of England Showground, the initial rebrand title of Peterborough Arena has now evolved into the East of England Arena and Events Centre.

The comprehensive list of items covered as part of the overall branding programme included:


    brochures and literature

    direct mail material

    exhibition graphics design



    promotional material

       and merchandising design

    signage design

    website styling

Arena brochure front.jpg

Brochure and literature pack

Arena bottles.jpg

Merchandising design

Arena food trailer.png
Arena pop stand visual.png

Display stand graphics

Venue catering kiosk graphics

The Barns, Rose Cottage, Southorpe, Stamford, Lincolnshire PE9 3BX
T: 01780 749112  E: rda@rigadesign.co.uk

© Riga Design 2019