Riga's introduction to working with one of the UK's leading window and door fabricators was to create a new product brand for B2B and B2C audiences. The Heritage Range, as the name suggests, focused on promoting and providing a premium quality collection of PVCu windows purposely designed to complement older and more traditional period properties. An entirely new range that could open up new sales opportunities for Glazerite's customer base of window and door retailers and installers.
Retailer sales and marketing support items developed for the new product range include:
• showroom posters
• pull-up banners
• point of sale leaflet dispenser
• direct mail drop card