Innovative ideas to give clients a competitive advantage. Results driven design - creativity that's geared to achieving set objectives. Material that communicates effectively with target markets. Positioning, promoting and protecting brands correctly. Successful fulfilment of corporate styling - applying a consistency across all applications. Good comprehension of client requirements and business objectives - getting it right first time. Guidance and advice using RDA's experience gained to date. Reliable and responsive service levels. Professional and efficient project management skills. In-house quality control procedures to minimise necessary proofing stages. Clear pricing and billing policy - no hidden extras.